When you create a website for a business, you also need to make sure that the website will show up properly on mobile devices since so many people are using their phones to browse these days. Ignoring the mobile portion of website design is just turning away potential customers since people will just look to a competitor if they are offering a similar thing in an easier manner.
Obviously it is important the a mobile website is designed by a professional. When looking for a designer or mobile friendly web design team to use make sure that you are confident in what they have to offer and not just won over by their low cost or sales pitch.
To get the most traffic possible it is important to create a website with proper search optimization practices. SEO is crucial because when it is done right you can get traffic coming from people who were actually looking for something slightly different but stumbled upon your site instead. Read http://dictionary.reference.com/browse/web+site for the proper definition of website.
There are plenty of ways to drive a lot of traffic to websites very quickly but it is not suggested to every use unethical means since it can mean getting blocked from search engines and losing the trust of the general public. In general an expert at SEO is safer than using one of the programs available since they might not be very useful.
Consider that just because a keyword is popular doesn't mean it is a good choice, you might actually be better off using slightly offbeat ones to get the right amount of traffic. You do not want to use keywords that trick people into getting to your site however because that is unethical. You want people to find your website but then also stay there.
Without a blog of fresh keywords being introduced a static website can have a more challenging time competing with everything else that is out there on the internet. It is important to make sure al blog content is well written and with the right keywords otherwise it can be detrimental. It is pretty easy to find a great writer for cheap prices using websites where writer congregate and pitch prices.
If you are selling goods or running a VPS Hosting site then you have more decisions to make. An e commerce site needs to be trustworthy since people will be making financial transactions from the website. Making sure that your site is easy to use is also important because if people can't quickly figure out how to set up a purchase then they won't. Make it easy for your website visitors to reach out to you when they have questions and you will start to build lasting relationships. Responding appropriately of course helps greatly.